The History and Meaning of the RAM Logo

Everyone can instantly recognize the iconic RAM logo on a truck—but what exactly does it represent? This logo has decades of history behind it, originating from the Dodge lineup and signifying the brand’s tough, versatile strength. Vaughn Chrysler Dodge Jeep® RAM covers the history and meaning behind the RAM emblem.

The Logo’s Origins

The modern RAM logo, much like RAM itself, originates from its original parent company Dodge. They had used rams as a logo on their cars since 1932, courtesy of sculptor Avard Tennyson Fairbanks, who chose the animal as the “Master of the Trail”. Dodge is also famously where the “built RAM tough” slogan comes from.

Modern History

Dodge put their ram logo front and center beginning in 1993, and it remained the face of all the company’s vehicles until 2009. That was the year that Dodge spun the RAM brand off as a separate company to focus on pickup trucks. True to its name, RAM kept the logo around with a chrome variant on a shield, which has recently been updated with a sharper metallic look.

What It Signifies

Rams are known for their aggressiveness, especially when they use their horns. RAM trucks are built the same way, enabling drivers to conquer the terrain ahead of them without fail. The logo also emphasizes the strength and durability of these models—a parallel to the ability of a ram to survive in harsh environments like mountains.

Learn More About the RAM Logo in Ottumwa, IA

Now that you know the history of the RAM logo, it’s time to see how the latest models honor this heritage. Contact Vaughn Chrysler Dodge Jeep RAM today to schedule a test drive in a truck that never backs down.